Lowdown: Lasting impact

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy. Surveying consumers who had recently taken part in BzzAgent campaigns, the study set out to determine whether initial positive attitudes toward brands held up over time. These results, taken at three-month intervals, highlight attitudes in relation to overall opinion, the likelihood of recommending a product, and purchase intent.

Source: “Advocacy Over the Long Term,” a survey conducted by BzzAgent and released on November 29, 2011


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