DALLAS: Charter bus operator Coach America has hired Perry Street Communications to support its Chapter 11 restructuring.
Jonathan Morgan, owner of Perry Street Communications, confirmed that Coach America has retained the Dallas-based firm to handle messaging for the bankruptcy reorganization. He declined to provide other details about the agency's work for the company.
Coach America, also headquartered in Dallas, said it obtained financial commitments this week to continue normal operations throughout the process, according to its Chapter 11 filing. The company operates more then 3,000 vehicles, including 1,600 motorcoaches, under the Coach America, American Coach Lines, and Gray Line brands.
“Coach America has, for too long, been constrained by our capital structure, and this decision will ensure a stronger company focused on delivering critical transportation services to our customers across the country," said George Maney, president and CEO of Coach America, in a statement. "I want to emphasize that it is business as usual for Coach America throughout the Chapter 11 process, and we look forward to a right-sized capital structure that will enhance our competitiveness and ability to serve our customers going forward."
Coach America referred comments to Perry Street.