ST. LOUIS: Fleishman-Hillard has launched the Alfred Fleishman Diversity Fellowships program to bolster diversity at the agency by recruiting minority college students.
The entry-level program is targeting seniors and graduate students at US universities, offering high-level mentoring, professional development, and employment opportunities. It will award as many as 10 fellowships by this summer.
The program will not reflect a typical internship format. Instead, fellows will collaborate closely with Fleishman SVPs or other high-level executives, said CEO Dave Senay, via email.
"We hire more than 300 interns every year in the US," he said. "Typically, they work for a semester and move on, although we hire about 15% of our interns into full-time positions. This will be a longer, much more intensive immersion into all aspects of agency work. The intent is to make these fellows 'agency ready' by the end of their fellowship, and not simply be an educational experience."
The diversity initiative will offer students a six- to 12-month paid fellowship with benefits.
At launch, participating Fleishman offices include Atlanta, Dallas, Chicago, New York, St. Louis, San Fransisco and Washington. Additional offices are expected to add the program in the future, the agency said.