SAN FRANCISCO: Oriella PR Network, an alliance founded by Horn Group and Brands2Life in 2006, has added Auckland, New Zealand-based Botica Butler Raudon Public Relations and Moscow-based Burman Media to its network.
The firms will expand Oriella's reach in Eastern Europe and the Asia-Pacific region. Botica Butler Raudon's clients include Symantec, Intel, SAP, Singapore Airlines, and Roche Pharmaceuticals. Burman's client roster includes Adobe Systems, Alawar Entertainment, and Allie Telesis.
The Oriella alliance consists of 15 agencies in 20 countries. The network has worked with companies including Cisco, Epson, EasyNet, and BitDefender.