NEW YORK: Makovsky & Company has hired former Burson-Marsteller chair Andrew Goldberg as EVP and leader of a new corporate practice unit.
Goldberg, who started work at the firm last week, is leading Makovsky's recently launched corporate advisors unit. The group, a part of the agency's corporate practice, is providing support to CCOs, chief HR officers, and CEOs who are facing leadership changes, corporate reputation challenges, or other issues.
Although it does not have any other dedicated staffers at launch, the unit will pull employees from existing Makovsky teams in the technology, healthcare, and finance sectors. The firm will look to hire specialists in coming months with a strong knowledge of organizational performance who will work across industries.
Goldberg left Burson-Marsteller last April after two years as chairman of the corporate and financial practice. Since then, he has worked on some outside advertising and a book. He has also served as CEO of PivotRed, a boutique brand-marketing agency and WPP subsidiary.
"Certainly since the economic downturn, you've been seeing companies struggling to adapt. As with every economic down cycle, a lot of that has been in the form of cutting work forces or fusing management functions, which tend to create a climate of disruption and sometimes fear within organizations that are undergoing change," said Goldberg. "The question now is how do you help clients with that process of change and turning that from a painful experience into rejuvenating experience by using improved communications.”
Goldberg also served as CEO of Burson subsidiary AGG International and held positions at Rand Corporation, Brookings Institution, and the Center for Strategic and International Studies.