March of Dimes hires House of Success for preemie campaign

NEWARK, NJ: The March of Dimes has hired House of Success, a lifestyle brand relations firm, to launch a strategic PR and brand campaign for the "Healthy Babies are Worth the Wait" program and to educate African-American women about the risks of pre-term births.

NEWARK, NJ: The March of Dimes has hired House of Success, a lifestyle brand relations firm, to launch a strategic PR and brand campaign for the “Healthy Babies are Worth the Wait” program and to educate African-American women about the risks of pre-term births.

The goal of the Newark-based program is to lower the rate of premature births by African-American women and reduce the disparity in their pre-term birth outcomes. The March of Dimes chose New Jersey as the second state for the initiative after a pilot program in Kentucky from 2007 to 2009.

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