LG Display taps Burson for global PR

SEOUL, SOUTH KOREA: LCD panel maker LG Display has selected Burson-Marsteller to lead its global PR efforts after a review.

SEOUL, SOUTH KOREA: LCD panel maker LG Display has selected Burson-Marsteller to lead its global PR efforts after a review.

The account, which has a budget of about $300,000, was previously handled by Hill & Knowlton for one year.

Burson will manage the account from its South Korea office.

The agency will develop campaigns and strategies for the company, as well as lead corporate and product communications efforts. Burson will also collaborate with other WPP Group agencies around the world on initiatives.

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