Clearpoint adds Zodiac Pool Systems to roster

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.

Clearpoint will support Zodiac's media and PR efforts, including digital and social media, to raise awareness among its key audiences in North America, such as pool equipment dealers and consumers.

The agency has begun work on the company's positioning program, including internal perception audits, competitor research, and a message platform.

It also recently launched campaigns on Facebook, Twitter, and YouTube for the company's Zodiac and Polaris brands.

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