Illinois looks for firm to launch clean air campaign

SPRINGFIELD, IL: The Illinois Environmental Protection Agency is seeking a communications firm to launch a statewide clean air campaign.

SPRINGFIELD, IL: The Illinois Environmental Protection Agency is seeking a communications firm to launch a statewide clean air campaign.

The winning agency will be charged with developing a comprehensive year-round effort to address air-quality issues and seek voluntary actions to reduce air pollution. It will also be asked to create targeted messages in Spanish and other languages.

The state agency noted in the RFP that “numerous state and federal efforts are being made to improve air quality in the state. However, it is essential to also have voluntary participation from individuals and businesses in the regions where air pollution is most elevated.”

The state agency also wants the firm to create radio and TV public service announcements, as well as newspaper, outdoor, and print advertisements and public event sponsorships. The firm will also be required to establish and expand its use of social media for informational and public-education activities.

The winning agency will also be responsible for measuring the impact of public education efforts to increase the effectiveness of future programs, according to RFP documents.

Proposals are due February 16. The contract runs from April 1 to March 31, 2015. An agency press officer declined to release a budget for the project.

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