Ketchum's crisis work for Penn State ends

NEW YORK: Penn State University has confirmed that it is no longer working with Ketchum for crisis communications services.

NEW YORK: Penn State University has confirmed it is no longer working with Ketchum on crisis communications.

The university's board of trustees hired Ketchum in November to manage communications after the indictment of Jerry Sandusky, the former defensive coordinator of its football team. Sandusky has been charged with sexually abusing minors over a period of years.

“Part of the initial need was assisting us with the hundreds of reporters who descended on campus during the first weeks of the story because our own department of public information is small,” said Cynthia Hall, associate VP of university relations. "Most of those news media have moved on, and we are in a better position to use internal resources to provide assistance."

She said the university will disclose the amount of money it spent to hire Ketchum on its website in the “next week or two,” adding that earlier reports about the amount were incorrect.

Alicia Stetzer, associate manager of corporate communications at Ketchum, confirmed via email that the agency's crisis communications work for the university ended January 16. She said “the agency will continue to work on other specific university-related initiatives.”

Both Hall and Stetzer declined to comment on any ongoing Ketchum work for Penn State.  

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