'The Guardian' selects Fenton to boost US digital presence

NEW YORK: UK-based media outlet The Guardian has selected Fenton to promote its online journalism as it expands its presence in the US.

NEW YORK: UK-based media outlet The Guardian has selected Fenton to promote its online journalism as it expands its presence in the US.

The company picked Fenton to promote its US digital operations after a selection process, said a Guardian News & Media spokesperson, in a statement.

The digital operation will combine The Guardian's online journalism with a US voice, “creating a new hub for internationalist content in the States,” the spokesperson said.

The Guardian launched a homepage dedicated to the US last September, and it has expanded its editorial team here in the months since then. Janine Gibson, its US editor-in-chief, said last fall in a blog post that The Guardian was “hiring a new US team of writers, technologists, and editors to work with journalists from the UK to combine The Guardian's internationalist, digital journalism with American voices and expertise.”

PRWeek reported last October that the newspaper was searching for a PR agency to assist its US operation.

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