Davos chief extends olive branch to Occupy protesters

Klaus Schwab, head of the World Economic Forum, reportedly invited members of the "Occupy" movement to meet with him to talk about their concerns.

Klaus Schwab, head of the World Economic Forum, reportedly invited members of the “Occupy” movement to meet with him this weekend to talk about their concerns. However, the protesters are deciding whether the offer is a publicity stunt or a genuine offer, with a spokesman for the group saying, “We don't want to be used for a PR event.”

The protestors are not the only folks skeptical of the 2012 edition of Davos. UK-based media outlet The Guardian ran a piece this morning critical of the limited number of women attending the forum. Despite the opening address by German Chancellor Angela Merkel and appearances by media entrepreneur Arianna Huffington, Japanese violinist Midori, and Nobel laureate Leymah Gbowee, only 17% of attendees are women.

Meanwhile, Burson-Marsteller worldwide president and CEO Mark Penn revealed findings from the agency's Global Corporate Reputation Index to attendees on Friday. The report found that the corporate citizenship of even the best-performing brands lags behind their performance.

The oil and gas and banking industries scored the poorest in terms of average reputation score by industry, while technology, auto, and personal care scored more positively. The banking industry had the lowest reputation scores in the US and Russia, but better scores in China, Brazil, Germany, and Japan, according to Burson's report.

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