GM hires Vox Collective for Hispanic PR

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market. 

Vox will develop an integrated Hispanic initiative, which will include the Chevrolet, Buick, GMC, and Cadillac brands.

The hire follows an "extensive review of agency capabilities in PR, corporate communications, and public affairs," according to a statement from GM. 

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