SAN FRANCISCO: Text 100 has hired Michael DiLorenzo as VP of digital for North America and Jason Clarke as VP of marketing and business development.
The agency made the hires as it works to centralize digital services at the core of its offerings, said Aedhmar Hynes, CEO of the firm.
“For us, the whole digital and social media evolution has been completely in our sweet spot,” she said. “Our plan really has been not to create a digital team but to basically skill all of our people and make sure we are staying one step ahead of our clients in monitoring everything that's happening.”
Based in New York, DiLorenzo is developing a strategy to exploit social and digital business opportunities. His duties include strategic planning, business and partner development, thought leadership, client counsel, recruitment, and training.
DiLorenzo was previously senior director of social media marketing and strategy at the National Hockey League. He also worked at the organization as senior director of corporate communications. Prior to the NHL, he was founder of Rising Tide Public Relations.
“The skills [DiLorenzo] has are all about developing fan bases, communities of interest, and how to use that data to create a customer experience around the brand,” Hynes said.
As VP of marketing and business development, Clarke will work with counterparts around the world to raise the company's profile as a digital communications agency, while also ensuring consistent messaging across markets, including Asia-Pacific and EMEA.
He will also work closely on lead generation efforts with Ken Peters, SVP of the agency.
Prior to Text 100, Clarke held the same title at Bite Communications, another Next Fifteen agency. However, his position was focused on new business development. Previously, he was a new business manager at Lewis Communications.