Many brands incorporated basic human nature into their Super Bowl marketing, showing off lots of skin and appealing to consumers' soft sides.
From cars to clothes to food, companies pushed the concept of sexy. John Stamos seductively ate Oikos yogurt; Victoria Secret model Adriana Lima showed off her curves for Kia; soccer star David Beckham showcased his underwear for H&M; and Danica Patrick and fitness trainer Jillian Michaels body-painted a naked woman for Web-hosting company Go Daddy. Even Mars bared it all with a red M&M stripping at a party to music group LMFAO's popular song “Sexy and I Know It.”
Brands also made use of man's best friend, taking a more PG marketing approach and engaging consumers' emotional sides. Dorito's showed a dog using a bag of chips to bribe a man into keeping quiet about a cat's recent disappearance; Skechers featured a bulldog winning a race while wearing its sneakers; and Volkswagen highlighted its Beetle model with a dog losing weight to chase the car down the street.
While the canine commercials were diverse, the use of so many dogs could mix up consumers about the brands using them. Maybe throwing in a cat or two would have shaken things up a bit and kept consumers on their toes.