NORTHFIELD, IL: PepsiCo senior global director of digital and social media Bonin Bough has joined Kraft Foods as VP of global digital and consumer engagement.
Bough, who worked at PepsiCo for more than three years, will focus on Kraft's digital communications and its online consumer products business. He will report to Dana Anderson, SVP of marketing strategy and communication at the company.
This year, Kraft will split into two separate companies, one for its global snack brands and the other for its North American grocery business. Bough's position and responsibilities after the separation have not been disclosed.