NEW YORK: Lippe Taylor has hired Eric Kreller, former managing supervisor and group account director at Bromley Group, as its first fashion and lifestyle VP.
Kreller, who began the role on Monday, is responsible for creating marketing opportunities for the agency's home and fashion clients, as well as developing new business. He will report to Eric Blinderman, EVP of consumer lifestyle at Lippe Taylor.
Home furnishings e-commerce company Wayfair named Lippe Taylor its first consumer agency partner earlier this month. Kreller said his goal for the new client is to “help them grow and establish their voice in a very crowded market space.”
For the agency's David's Bridal account, Kreller said he wants to develop “interesting consumer activations while staying very true to the brand's voice.”
Prior to joining Lippe Taylor, Kreller worked at Bromley Group for five years as a managing supervisor and group account director. Clients at Bromley included Donna Karan Home, Clarks Shoes, UGG Australian boots, Kate Spade New York Home, and Guess Eyewear.