SAN FRANCISCO: GolinHarris and PeopleBrowsr have partnered for analysis work for Social Media Week San Francisco, which is taking place this week.
Golin will work to analyze online conversations and drive engagement in real time using the PeopleBrowsr API. The firm will pull data from Twitter, Facebook, and blogs to measure the sphere of influence and level of outreach of a number of individuals.
The PeopleBrowsr API will allow Golin to identify information about an individual's location, bio, gender, and sentiment. The firm will also use Kred, PeopleBrowsr's measure of influence in online communities that are connected by interests.
Golin will also use The Bridge, its real-time engagement studio, for further analysis and insight throughout the week.