NEW YORK: Fleishman-Hillard has hired former New York Times Company president and CEO Janet Robinson to be a member of the Omnicom PR firm's advisory board.
This is the first commitment Robinson has taken on since she retired from the Times at the end of 2011. Her part-time, paid role started today: she will advise Fleishman and its clients on the changing face of media, as well as making occasional appearances on the agency's behalf.
Dave Senay, Fleishman's president and global CEO, told PRWeek: “There are very few people in the world who have Janet Robinson's perspective on media. We and our clients will have the benefit of her keen insight and wisdom about the direction media is taking today, and how our clients can interact with an ever-changing, challenging environment.”
Fleishman's international advisory board is made up of experts from the private and public sectors who counsel clients on a range of disciplines, industries, and audiences. Robinson will work closely with Martha Boudreau, president of the Mid-Atlantic region, and Jack Modzelewski, president of the Americas.
Other members of the advisory board include Andy Card, Gen. Barry McCaffrey, Dr. David Kessler, Mickey Kantor, former Pennsylvania Gov. Tom Ridge, Adm. Vern Clark, John Onoda, David Byrne, Keki Dadiseth, Shoichiro Irimajiri, and Guenter Verheugen.
Robinson became the first female president and CEO of The New York Times Company in December 2004, taking on primary responsibility for its print and digital operations and business units. She designed, developed, and launched The New York Times' digital paid model, which debuted in March 2011 and attracted 324,000 subscribers in the first six months.
In a 28-year career at the company, her other roles included COO and EVP, SVP of newspaper operations, and president and GM of The New York Times newspaper. She is regularly named in the “most powerful” or “influential” women lists published by Forbes, Fortune, and The Financial Times.
In its coverage of The New York Times Company's Q4 and 2011 full-year financial results, The New York Times reported that Robinson “left after seven years in the post when the issue of a leadership change was raised by the company's chairman, Arthur Sulzberger Jr.”
The Times also noted that her departure cost the company $4.5 million in a retirement and consulting agreement and that Robinson's total exit package could reach five times that amount, “according to people with knowledge of her severance package who were not authorized to discuss it publicly.”