WASHINGTON: The US State Department's Bureau for International Narcotics and Law Enforcement Affairs has released an RFP seeking a firm to launch a campaign to boost the size of Haiti's national police force.
The winning agency will work to increase the visibility of the Haitian National Police and improve its recruitment efforts, especially to women.
“There aren't enough women police officers in a country where gender-based violence is an issue,” a State Department representative told PRWeek.
Women comprise only 6% of the total active force of about 10,000 officers in the country. That total number "is not sufficient to meet operational requirements,” the bureau's RFP explained. The Haitian government, the United Nations, the US, and other countries want to add 15,000 officers to the force by 2016.
“Past recruitment efforts have suffered from lack of public exposure and have been centered chiefly on the capital city of Port-au-Prince and its immediate vicinity,” the RFP noted.
The winning firm's campaign will focus on promoting careers in the Haitian National Police, especially to women. It will also portray the positive role of law enforcement in Haiti's development.
The agency would be required to disseminate its campaign messages through print, digital media, text message or SMS, radio, and video in French and Haitian Creole to reach the entire population of the country.
The one-year contract is worth between $500,000 and $1 million, according to the RFP documents. The bureau will have the option to extend the agreement up to three years. The deadline for responses is March 16, and the State Department expects to make a decision by May 29.
The Bureau for International Narcotics and Law Enforcement Affairs will only consider proposals from nonprofits and educational institutions of higher learning in the US or Haiti with demonstrated expertise in PR or media. However, applicants may partner with or award a subcontract to for-profit companies, the RFP said.
A Haitian government official did not return request for comment.