The relevance of PR is felt from the C-suite to the garbage heap

Salaries, garbage, the combined wisdom of agency CEOs, multicultural outreach, confidentiality, new "fast food," Twitter tool SocialBro, bully boy debt collectors, BuzzFeed's new editor-in-chief, global reputation, Google+, Hispanic C-suite representation, healthy apps, and awesome New York City - just some of the delights contained in this issue.

Salaries, garbage, the combined wisdom of agency CEOs, multicultural outreach, confidentiality, new "fast food," Twitter tool SocialBro, bully boy debt collectors, BuzzFeed's new editor-in-chief, global reputation, Google+, Hispanic C-suite representation, healthy apps, and awesome New York City - just some of the delights contained in this issue.

Everyone is fascinated by salaries, especially how much people in different roles and regions get paid. So while the Salary Survey might not be universally popular in agency and corporate HR departments, it is without a doubt one of the most-read pieces we produce.

The 2012 PRWeek/Bloom, Gross & Associates Salary Survey reflects the continuing streamlining and flattening of PR and communications, with corporations and agencies concentrating on hiring fewer, but higher-quality people. The West Coast talent market seems particularly competitive, with salaries higher there than anywhere else.

Recruiters are definitely hiring, and, overall, salaries are back above pre-recession levels. Women are earning more than men at junior levels, but the story higher up is sadly familiar, as men still rule the roost.

Elsewhere, don't ever accuse Barry Caldwell of talking rubbish about trash. The head of communications at Waste Management is passionate on his chosen subject and enthuses about communicating the cool and green side of garbage collection and processing, which makes for a compelling story.

And, for the first time, PRWeek brought together the CEOs of nine PR firms for a fascinating roundtable that sets the benchmark for top-level industry debate. It is a must-read for anyone interested in the future of PR and communications, which I know you all are. Enjoy. 

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