PR Agency of the Year: Ketchum

Judges awarded Ketchum one of the PRWeek Awards' highest honors for its continued excellence and phenomenal growth.

Judges awarded Ketchum one of the PRWeek Awards' highest honors for its continued excellence and phenomenal growth.

Ketchum retained all of its top 50 clients in the past year, while aggressively pursuing and winning new business. Long-term clients such as Roche, IBM, Hyundai, and Mattel remained on its roster, and new wins included Procter & Gamble's Gillette brand, DoubleTree, Weight Watchers, and Sanofi-Aventis.

The agency also continues to expand globally through acquisitions and new partnerships, particularly in Russia, Greater China, and India.

Ketchum also introduced its internal motto of “boundless creativity” as a way to break down geographic and mental boundaries and engage its employees and clients in the creation of new ideas. It also shares its success through pro bono work and philanthropic efforts, including its work with Room to Read to advance the cause of literacy.

Zeno Group won honorable mention.

Catalyst Public Relation and Linhart Public relations were the other finalists.

To view a complete list of winners of the 2012 PRWeek Awards, please click here.

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