BMW retains Rubenstein, Fleishman after RFP

WOODCLIFF LAKE, NJ: BMW of North America has retained both of its incumbent agencies, Rubenstein and Fleishman-Hillard, as agency partners after an RFP process.

WOODCLIFF LAKE, NJ: BMW of North America has retained both of its incumbent agencies, Rubenstein and Fleishman-Hillard, as agency partners after an RFP process.

Rubenstein, which has served as BMW's agency partner for more than 13 years, will work on auto shows, marketing communications support, golf initiatives, and BMW I Communications, a division for sustainable vehicles, said Stacy Morris, marketing communications manager at the automaker.

Fleishman will focus on BMW's efforts for the 2012 Olympic Games in London, Morris added. She said the firm will also continue to manage social media efforts, which it has overseen for more than two years.

“We have been very happy with both of their work, and they continue to demonstrate increased idea generations and creativity for upcoming projects, so we're happy to continue our work with them,” explained Morris.

She said the BMW i electric car division will launch its first sustainable vehicle in 2013, and Rubenstein will help the company appeal to new audiences and increase brand awareness. The firm will also tell BMW's story about its “visionary and aggressive business practice in the space of sustainability,” Morris added.

Steven Rubenstein, president of Rubenstein Communications, said via email that the firm is “extremely grateful for this vote of confidence in our work.” He added that the agency began working with the automaker 13 years ago on a single project.

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