NEW YORK: Edelman has promoted Kym White to global chair of its health practice. White, who previously served as global vice chair for health at the agency, will succeed Nancy Turett, who founded its global health practice in 2000.
White will split her time between New York and Chicago, reporting directly to Alan VanderMolen, president and CEO of global practices and diversified insights businesses at Edelman.
Her responsibilities will include managing the firm's client portfolio and ensuring it has strong products and services. She will also work on professional development, said VanderMolen.
He added that Edelman selected White for the role because of her experience at Ogilvy PR Worldwide, where she led the firm's global health practice and its New York office. VanderMolen also noted her experience at pharmaceutical company Baxter International, where she served as VP of corporate communications and global function leader. White joined Edelman last spring.
Since the healthcare industry has “evolved quite dramatically” in recent years, VanderMolen noted that White will also expand the practice's reach to include overall wellness, healthcare providers, hospitals, and policies.
Turett, who has worked at Edelman for 23 years, will take on the role of chief strategist for health and society.
“She wanted to look more broadly at health within the context of society and work on some NGO relationships, policy themes, and issues, in addition to doing some one-on-one senior client work,” said VanderMolen.
Susan Isenberg, MD of brand and product marketing for the health and consumer division of Edelman in New York, will take over White's role as global vice chair of health, but with some “amended changes,” according to VanderMolen.
Isenberg will also assume the role of chair of health for the Americas, focusing on diversifying and enhancing the practice in Latin America and South America, he added. The health practice has more than 500 employees globally, representing about 16% of the firm's international revenue.