NEW YORK: Burson-Marsteller subsidiary Proof Integrated Communications has named David Wertheimer chief strategy officer.
He will be responsible for new business development, product strategy, company positioning, and marketing. Wertheimer will be based in New York and report to Proof CEO Michael Bassik. Burson hired Bassik in April 2011.
Previously, Wertheimer was founding CEO of Canopy Commerce, a startup e-commerce agency owned by Alexander Interactive. Previously, he was director of strategy at Alexander Interactive.