CONCORD, NH: New Hampshire is seeking a PR AOR to promote the state as a tourism destination.
The contact with the state's division of travel and tourism development will run for two years, with the option of a two-year renewal.
The winning firm will be required to promote the state year-round, and it will be charged with executing and following up on media campaigns, including press releases, events, and pitching story ideas to the press. The state will also task the firm with tracking coverage, working with travel press, and responding to media inquiries.
A significant part of the PR efforts must target the New York market. With limited advertising funding available, “we count on PR to create the impact we need,” the state agency said in the RFP documents.
“We know New Yorkers do come to New Hampshire on vacation, in increasing numbers, and they stay longer than people from greater Boston, Hartford, or Providence, and while here they spend more per day than other visitors living in different parts of New England,” the state agency said in the RFP.
Responses are due by March 22, with a decision expected by May, the RFP said.
The incumbent, in-state agency Montagne Communications, is working on an annual budget of $220,000, according to state records. The budget for the new contract is in development, said Tai Freligh, communications manager for the division for travel and tourism.
Ogilvy PR Worldwide recently expanded its Mexican tourism work when it began working with the state of Sinaloa.