Jacada taps Arketi Group as AOR

ATLANTA: Jacada, a provider of call-center technology, has hired Arketi Group, a b-to-b PR and digital marketing agency, as AOR.

ATLANTA: Jacada, a provider of call-center technology, has hired Arketi Group, a b-to-b PR and digital marketing agency, as AOR.

Arketi will lead all PR, including messaging and positioning, a new product launch, and though-leadership programs to establish Jacada in the contact-center space. The work will involve traditional and digital PR.

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