NEW YORK: Andaz Hotels by Hyatt and nonprofit Women for Women International have teamed up to support Hyatt Thrive, the company's global CSR program.
The organizations are partnering to provide war-torn countries with the necessary resources to rebuild their communities.
All Andaz properties around the globe, including London, San Diego, West Hollywood, Shanghai, New York, and the soon-to-be-completed Andaz Amsterdam and Andaz Wailea in Hawaii, will participate in the initiative, said Tristan Dowell, brand director at Andaz. The campaign was created in-house.
Each hotel will carry laundry bags created by Iraqi women. In exchange for the bags, Andaz will provide skills training and income for them, he said.
Dowell said Andaz is “all about supporting communities locally and around the world,” and the initiative will allow the hotels to deliver on its social responsibility level.
“It was a good partnership with Women for Women because it allowed us to have our creative angle in creating these laundry bags and communicating this message,” he said.
Andaz will also host an event at its Fifth Avenue location in New York on Wednesday to celebrate the partnership and tell its story to media and bloggers, said Dowell. Zainab Salbi, founder of Women for Women International, will lead a discussion about the initiative.
In addition to targeting press outlets and bloggers, Dowell said the hotel brand and Women for Women International will share news about the partnership on their Facebook pages and Twitter accounts. On Thursday, Andaz will launch a video on YouTube and Facebook highlighting the work of the Iraqi women involved in the campaign, he said.
“It's all about show, not tell,” he said, “and you can see these women making this bags, and more importantly, you can see the passion they have to do this.”
Dowell said Andaz is also planning to sponsor women through the nonprofit's International Life Skills Training program in other countries, such as Afghanistan, the Democratic Republic of the Congo, and South Sudan. He said the initiative is only in “phase one” right now, and Andaz and Women for Women will continue to explore new ways to expand the partnership in the future.