Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.
I still visit Yahoo every morning to check on last night's scores and get breaking news. Lo and behold, I still haven't gotten to the sports section today because the top headline on Yahoo's homepage – "Being laid off sucks ... but I'm a fighter!" – caught my attention.
Click on that headline and you are taken to "Remake America," Yahoo News' video diary that will follow the personal stories of six struggling families throughout 2012 all the way up to how they will vote on November 6. The timing, this being an election year, is obvious. But what's noteworthy about this effort is that it's perhaps Yahoo News' boldest move to date in creating original content, which is quickly becoming standard in the media world, traditional and otherwise.
It's also a bit of positive news on the heels of reports earlier this week that Yahoo is bracing for a major restructuring that could include thousands of layoffs. An opportunity to boost and broaden its relevancy certainly would be attractive in that context.
Yahoo Sports has truly built a reputation for breaking major stories. Last year's report on a Miami University booster's claims that he provided illegal benefits to numerous athletes at the school over the course of nearly a decade merely tops a very long list. This could be a step in that direction for Yahoo News.
This is also a tangible result of last year's deal between ABC News and Yahoo News, where two powerful entities joined forces. In fact, just yesterday, ABC News reported that "the online news industry has a new leader. ABC News and Yahoo News reached a total audience of over 89 million people in the first month since they combined traffic as the Yahoo! – ABC News Network." Between all of ABC's properties (i.e. Good Morning America) and Yahoo's established name, one can easily envision this being just the tip of the iceberg as to what Yahoo News can offer.
Looks like I might have to adjust the bookmark on my computer.