SAN DIEGO, CA: The US Naval Special Warfare Command has released an RFI as it seeks to increase ethnic diversity among the Navy SEALs.
The winning firm will be tasked with conducting awareness events in metropolitan areas considered centers of diversity for black, Hispanic, Arab-American, and Asian and Pacific Islander consumers.
The campaigns will target consumers ages 16 to 24, as well as others in their lives, such as athletic directors, religious clergy, and family members.
The Special Warfare Command recognizes that gaps exist in minority representation in both officer and enlisted ranks of special warfare operators, according to the RFI. Minorities represent fewer than 20% of the total number of enlisted SEALs, and black Americans represent fewer than 2% of SEAL officers.
“People from different cultural backgrounds broaden our scope of experience and knowledge, which clearly strengthens our organization's effectiveness,” said Scott Williams, marketing and communications officer at the Special Warfare Command.
The reason for diversifying the SEALs' ranks isn't just to more closely reflect the country's demographics. The Special Warfare Command has found that “traditional SEAL team demographics will not support some of the emerging mission elements that will be required," according to the RFI.
Williams declined to specify a potential budget since the RFI is a precursor to a request for bids.
The potential contract will be for one year, with the option of a three-year extension. The deadline to reply to the RFI is March 19.