SAN FRANCISCO: Oriella PR Network, founded by Horn Group and Brands2Life in 2006, has added EastWest PR to its global alliance.
EastWest has offices in Beijing, Shanghai, and Singapore, and it specializes in traditional and digital PR. Oriella and EastWest collaborated for a number of years before the firm officially joined the network.
Oriella also recently launched a website, built by Horn Group Interactive, to reflect its differentiation points as an agency network. The site features global case studies and findings from the network's annual digital journalism study.