SAN FRANCISCO: Lynn Fox, former director of communications at Twitter, has joined Klout as acting head of communications.
Working from the company's office in San Francisco, Fox reports directly to CEO and founder Joe Fernandez. Fox is working for Klout on a contract basis, but the relationship could be extended long term, she said.
Klout, a social media influence-measurement tool that launched in 2008, uses analytics to determine the score of consumers and communicators.
Fox is responsible for developing consistent messaging targeting consumers, early adopters, brands, and business audiences. She is also creating PR strategy, developing recommendations for the organizational structure of the company's communications department, and leading the comms function on a day-to-day basis.
Fox will focus on helping the tech community and early adopters gain a deeper understanding of what Klout does, and why it matters to consumers.
“There's so much more depth to understand about influence and the way influence matters, and that's what Klout is about,” Fox said. “It's fair to say that the education applies across the board, it's just that the education is targeted at slightly different audiences.”
Fox left Twitter in late 2011. Around that time, a number of the microblogging service's communications and marketing staffers also left he company, including VP of communications Sean Garrett and marketing VP Pam Kramer. She also worked at Palm from March 2008 through June 2010, as well as at Apple, Google, and Lucasfilm.
Fox is the only communications professional at Klout. The company employs two marketing staffers who also handle community management and customer service, but they do not report to Fox.
Klout did not previously have a head of communications. Fox joined Klout after she was introduced to Fernandez by Christina Lee, a marketing and communications partner at venture capital firm Kleiner Perkins Caufield & Byers. Lee was providing communications support to Klout at the time and realized the firm could use additional help as it grows in scale.
Fox said Klout hopes to extend its momentum beyond the technology, VC, and startup communities.
“Our belief is everyone has influence, not just Robert Scoble, Barack Obama, or even tech reporters,” Fox said. “It can be anywhere from a really nice design firm to your mom, but its just different levels of influence and it's the ability to drive action.”