NEW YORK: Bender/Helper Impact has appointed Edelman SVP Jerry Griffin GM of its New York office, a newly created role at the agency.
The firm, which was founded in 1986 with offices in New York and Los Angeles, has never had a GM role before, said co-founder Dean Bender.
“We felt that we needed somebody in place that would recognize and understand the evolution, not only of communications, but of the industries that we have practice areas in,” he explained.
Bender added that the agency interviewed 10 candidates for the role, which eventually came down to as many as five finalists. Bender/Helper selected Griffin because of his “experience both as a journalist to understand that side of media relations, as well as the brands that he represented both on a global basis and a domestic basic,” he said.
Griffin will report directly to Bender and will have about 20 direct reports. His main responsibilities will include office facilitation, business development, personnel, and financial management. Griffin will also help the firm grow in New York, as well as expand its consumer technology and electronics divisions.
“I want to figure out what our voice should be in the digital media discussion,” Griffin said.
He added that he was not looking for a new opportunity while at Edelman, but the position was a “very rare opportunity” to marry his professional and personal interests in entertainment at Bender/Helper. Griffin and Bender were introduced through a mutual friend, they said.
“I call this jokingly my tombstone opportunity because when they write up my life story, this will be the first three paragraphs,” said Griffin.
Griffin joined Edelman in 2006 as a senior account supervisor, and he was promoted to VP 18 months later. For the last three years, he has served as SVP at the agency, as well as deputy manager of the global Samsung account. He worked with clients such as IMAX, TVGuide.com, and GrooveShark.
Prior to joining Edelman, Griffin worked at Text 100, PAN Communications, and the Hartford Courant.