The account has a budget of more than $2.2 million. The program's outreach efforts must target commercial and public fleet owners and managers, as well as independent vehicle operators. The campaign must familiarize them with currently available alternative fuels and advanced vehicle technologies, their optimum duty cycles, the benefits of adopting these technologies, and the resources available to remove or reduce adoption barriers, according to the RFP.
The commission will conduct the campaign in response to state legislation authorizing it to fund projects to transform the state's transportation market to include a diverse portfolio of alternative fuels and advanced vehicles. The alternative fuels and vehicles would reduce California's greenhouse gas emissions and dependence on petroleum, according to the RFP.
The campaign will compliment outreach efforts by the California Air Resources Board, which have mostly targeted consumers, said Amy Morgan, a public information officer at the Energy Commission.
The deadline to apply for the account is April 18. It has an estimated June 30 start date.
Other state agencies have recently wrapped up agency search processes. The state selected Ogilvy PR Worldwide to promote its health insurance exchanges last month. In January, the California High-Speed Rail Commission closed its agency search and decided to expand its in-house PR team. The California Travel and Tourism Commission is also looking for a firm to promote the state as a destination.