Baldwin & Obenauf wins Choose New Jersey account

TRENTON, NJ: Choose New Jersey has hired Baldwin & Obenauf to develop strategic communications to bolster the New Jersey economic development brand.

TRENTON, NJ: Choose New Jersey has hired Baldwin & Obenauf to develop strategic communications to bolster the New Jersey economic development brand.

Choose New Jersey is a nonprofit that promotes the state as a place in which to invest and do business. The organization issued an RFP to more than 20 firms and reviewed proposals from six before selecting Baldwin & Obenauf.

The strategies and key messages presented by the agency did the best job of differentiating New Jersey from competitors, said Bob Marino, chairman of Choose New Jersey's marketing committee and CEO of Horizon Blue Cross Blue Shield of New Jersey.

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