SAN FRANCISCO: Sitrick and Company has hired Wendy Tanaka, a former manager of social media communications at Cisco and technology editor and reporter at Forbes.
Reporting to Lance Ignon, head of the Sitrick's Bay Area operations, Tanaka will provide counsel to the firm's clients, focusing on the technology sector.
“Our firm has a history of hiring ex-journalists because we find it easier to teach journalists what PR is rather than teach PR people what news is,” said Michael Sitrick, Chairman and CEO, at Sitrick and Company. “We thought that with her background she could provide additional resources for our clients.”
Sitrick and Company has offices in Los Angeles, New York, San Francisco, and the Baltimore-Washington area. The firm specializes in corporate, financial, transactional, and crisis communications.
While at Cisco, Tanaka was technology news editor of the company's news site “The Network.” Prior to Cisco and Forbes, Tanaka was an editor at tech magazine Red Herring, and was also a business writer at the Philadelphia Inquirer.