LONDON: Atomic Public Relations has appointed Daniel Cohen, former MD of consumer brands at Grayling, MD of its EMEA region.
Judy Wilks, SVP at Atomic and founding member of Bite Communications in the UK, and Atomic director Helen Ellis will join Cohen in leading the agency. Wilks has transferred to London from Atomic's San Francisco office.
The firm's goal is to position itself as an international boutique and add more consumer brands to its client roster this year.
The agency will work closely with sister agency Grayling to provide global reach and grow its international network.
While at Grayling, Cohen helped to grow the consumer practice and worked to overhaul the firm's creative process by placing a strong focus on team talent. He brought in and represented clients including McDonald's, Akzo-Nobel, and Procter & Gamble.