Gorkana Media Database provides detailed and accurate information on reporters.
US subscription is $10,995 annually - global pricing also available.
Gorkana Inc. is a wholly owned subsidiary of Gorkana Group in the UK.
Heidi Crowe, US director at Brunswick Group's Analysis and Research Center, has been using Gorkana Media Database since 2008.
How do you use it?
It's web-based, so we log in from our computers or phones. We have a global site license; so many people in the organization have IDs and passwords.
We use it to keep updated on media moves, create media lists, and get reporter background and beat information. If we know who we're looking for, we input their name and get their information. We can also do general searches on criteria such as beat, geographic location, and type of publication.
On every page of the system there's an “email Gorkana” button we use if there's a problem. It goes to the entire research staff, so even after-hours we get help immediately.
How does it serve your business needs?
I see Gorkana as an extension of our research staff because they're so willing to go above and beyond. They help us build relationships with reporters, and that helps us serve our clients better.
If we have a client with a need or a crisis in a geographic area where we're not familiar with the media landscape, we call Gorkana and they'll find the information we need, even if they don't already have it in the database.
They've also stepped in and made sure we have correct contact information when we've been at capacity and couldn't pick up anything else.
How does it integrate with your existing infrastructure from an IT standpoint?
It doesn't need to because it's web-based.
What are the main benefits?
We've been really impressed with the quality of service. The product does exactly what's it's meant to do, and the people are exceptional - incredibly responsive.
It consistently impresses us with accuracy and timeliness, especially in the daily media move alerts. Gorkana was founded by ex-PR professionals, so they understand what we do and appreciate the pressures we're under.
Regular briefings are held with New York media outlets, which provide opportunities to network with journalists. They do a great job bringing PR pros and journalists together online and offline.
What are the main drawbacks?
I honestly can't think of one.
What would you like to see added/improved?
US information wasn't that deep a few years ago, but Gorkana continues to expand information about journalists in new and broader sectors.
It has also been adding more thorough biographies and we're seeing more photos of journalists, which is a huge benefit when we're preparing clients. I'd love to see all of this continue expanding.
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