NEW YORK: Stock photography and video website Shutterstock has named Ogilvy PR Worldwide its first PR AOR after an RFP process.
The company selected Ogilvy from a dozen agencies that participated in the review, said Meagan Kirkpatrick, director of communications at Shutterstock. She declined to name the other agencies.
Kirkpatrick added that the company chose Ogilvy to run its PR initiatives because of the firm's creativity and experience.
“They were the [agency] with a longstanding reputation, lots of proven results in traditional, and they were the one that had really come a really long way in terms of being innovative, edgy, social, and techy,” she said. “They were the only one we found that really proved they could be everything for us in our PR.”
Ogilvy launched the Social@Ogilvy practice last month.
Ogilvy's responsibilities will include developing messaging and brand awareness for Shutterstock, Kirkpatrick added.
The firm is reaching out to major general market publications, as well as business-to-business media outlets and tech sites, such as Mashable.
“For so long, we've been very quiet, and we definitely want to become a household name,” said Kirkpatrick.
She added that Ogilvy is also helping Shutterstock drive customer growth and develop social media strategies. Cake Group is managing the company's social networks, Kirkpatrick said.
Smartphone app developer C-Vibes also named Ogilvy its US AOR in January for its social conversation app Chumkee. The agency is focusing on increasing the brand awareness of Chumkee in the US and around the globe, using both social and traditional media efforts.