PHILADELPHIA: Comcast has promoted D'Arcy Rudnay to CCO as it expands her responsibilities to include management of its brand, image, and reputation.
She will continue to oversee all strategic communications for Comcast and retain her title as SVP of corporate communications. Rudnay will report to David Cohen, EVP, and work closely on special projects with chairman and CEO Brian Roberts.
Her role at Comcast has also expanded as a result of its takeover of NBCUniversal, which created a $56 billion company. Comcast completed that deal in January 2011.
“Comcast has evolved and grown so dramatically in the past 10 years, so now it's an important time to look at the corporate brand and come up with a way to position it and message around it,” said Rudnay. She has five direct reports.
Adam Miller left his position as president at Abernathy MacGregor in late 2010 to join Comcast. He serves as EVP of corporate affairs for NBCUniversal.
Rudnay will also oversee all agency relationships for Comcast. It works with Abernathy MacGregor and Burson-Marsteller, among other shops.
Before Rudnay joined Comcast in 2003, she served as VP of corporate communications and media relations at Lincoln Financial Group and VP of communications and corporate identity at Advanta. Rudnay has also worked as a communications manager at the Pew Charitable Trusts.
Rudnay was ranked No. 29 in the most recent edition of PRWeek's Power List.
Correction: An earlier version misstated the total value of Comcast. Its current value is approximately $56 billion.