INDIANAPOLIS: The state of Indiana is seeking communications support for a statewide counter-marketing campaign to reduce and prevent adult and youth tobacco use.
The winning firm will be tasked with developing a communications plan that leads to overall change in social norms on using tobacco, according to the RFP. It must develop outreach components for annual events such as fairs and the Indiana Black Expo's Summer Celebration.
The winning firm must also advise on digital strategy, including websites, social marketing, and online communications, as well as conduct weekly refreshes of the Quit Now Indiana website, according to the RFP.
The state has budgeted $275,000 for the selected agency, and it has set aside an undisclosed amount for direct media buys, said Ken Severson, media relations coordinator at the Indiana State Department of Health.
The account's incumbent is Promotus Advertising, and the state is “completely satisfied with the incumbent's work thus far,” Severson said.
RFPs are due April 23, and the state expects to make a decision by May 25, according to the RFP. The one-year contact can be renewed up to three times.