MyFICO hires Coyne PR as consumer AOR

PARSIPPANY, NJ: Credit score company MyFICO has selected Coyne PR as AOR for its consumer division.

PARSIPPANY, NJ: Credit score company MyFICO has selected Coyne PR as AOR for its consumer division.

Coyne will focus on raising awareness of MyFICO and its offerings among consumers. To increase brand recognition, the agency will launch a campaign to create emotional connections with consumers.

Coyne will also support the launch of MyFICO's new website.

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