BROOKLYN, NY: Muck Rack, a website that aggregates journalists' tweets and organizes them by beat, outlet and geographic location, re-launched its one-line press release service on Monday.
The platform allows communications professionals and businesses to develop a “release” between 50 and 140 characters in length. The company will tweet the release from the @MuckRack account, feature it on MuckRack.com, and consider including it in its daily email that is distributed to thousands of journalists.
The cost is $1 per character. Muck Rack Pro customers will receive access to one free one-line press release.
“We originally created the one-line press release as a way to both reach all the journalists in the Muck Rack community and also to make a statement about how press releases need to become more concise and rethought,” said Greg Galant, CEO and co-founder of Sawhorse Media, the creator of Muck Rack.
Last year, the company rebuilt the Muck Rack site to make it faster and add features. In doing so, it pulled the one-line press release service to better focus on the relaunch.
For the new version of the short press release platform, the company focused on creating simple landing pages with various forms of social sharing. Muck Rack originally launched the one-line press release service in July 2009.
“We are doing this because we think it's a great service in and of itself, and also to force the conversation that the press release system needs to be rethought. [The company also wants] to push the bar and get people to think differently about how they spread their news and target their message,” Galant said.