MINNEAPOLIS: Best Buy has brought on H+K Strategies to handle the company's recent corporate shake-up, including the departure of CEO Brian Dunn.
An agency spokesperson said the firm “was engaged by Best Buy's board and its legal counsel to handle communications surrounding executive leadership changes and crisis communications.”
At the end of last month, Best Buy said it will close 50 of its US big box stores and open 100 smaller stores to save money. The change will cut 400 corporate jobs and save the company $800 million.
Shortly after the store-closing announcement, Dunn resigned, leaving director Mike Mikan to serve as interim chief executive until the role is filled.
Best Buy also reported a loss of $1.7 billion in its fourth quarter, as well as a loss of $1.2 billion for its 2011 fiscal year.