NEW YORK: Financial services firm Accordion Partners has named BackBay Communications its PR AOR.
The agency will provide Accordion with media relations and writing services to highlight its expertise in private equity, M&A, and corporate development, the firm said in a statement.
Nick Leopard, CEO of Accordion, said in a statement that his company hired BackBay for the firm's “strategic thinking, long-term involvement in private equity PR, and relationships with the private equity, investment banking, and major business media.”
Investment advisory firm iCapital hired BackBay as AOR last September.
The firm also works with Karen Clark & Company, Nautic Partners, Pamlico Capital, and TD Bank.