SACRAMENTO, CA: Visit California has re-hired Development Counsellors International to promote the state as a premiere travel destination within the US and Canada.
The account is valued at up to $300,000 annually, with three one-year renewal options, according to the RFP. The winning agency will begin work this summer.
DCI has handled the account since July 2009. It will initiate integrated marketing campaigns, media events, and media relations efforts to increase the number of domestic and Canadian visitors to the state.