RICHMOND, VA: Kitchen design company Wilsonart International has selected CRT/tanaka as its PR AOR.
The firm will create a brand platform and integrated marketing campaign to support Wilsonart HD, its premium countertop surface product.
The effort, which will kick off at the Kitchen & Bath Industry Show in Chicago from April 24-26, will focus on reaching consumers, the home remodeling industry, and the commercial design community. It will include influencer outreach, social and traditional media, trade and consumer events, and website and digital marketing.
The agency will collaborate with Bolin Marketing, Wilsonart's Minneapolis-based advertising AOR, on promotional components of the campaign.