NEW YORK: Kaplow has hired Nadina Guglielmetti as SVP of digital, social media, and consumer strategy.
Working closely with David Richeson, MD and chief digital officer at Kaplow, she will oversee the agency's social media division, Kdrive. Kaplow promoted Richeson to chief digital officer in March.
Previously, Guglielmetti was VP of digital strategies at Waggener Edstrom Worldwide. She has also worked at Calvin Klein Cosmetics, as well as with brands including Estee Lauder, Redken 5th Avenue NYC, and Origins.