MINNEAPOLIS: Carmichael Lynch Spong has named Emily Buchanan senior principal and chair of brand marketing and social engagement.
“We've always had people overseeing brand marketing and people overseeing social engagement. With the unique experiences that Emily brings from the agency world, we combined and customized the role based on her experience,” said Julie Batliner, MD at the agency.
Buchanan will report directly to Batliner, who in turn will report to Doug Spong, president of the Interpublic Group agency.
Buchanan previously worked at MSLGroup as SVP and deputy consumer marketing practice director in New York. At MSLGroup, she worked with clients including Kellogg's, Heinz, Hennessy, Amazon.com, and Outback Steakhouse. She also worked as a VP at MWW Group from January 2003 to August 2007.