WASHINGTON: The National Children's Alliance is conducting the “One With Courage” campaign, which aims to highlight the signs of child abuse and explain how to report them.
However, instead of the Washington-based organization handling all components of the campaign, it is creating materials and messaging and then distributing them to state affiliates.
The organization estimates that 20 states have launched customized versions of the campaign including Illinois, Massachusetts, New York, and Texas.
“If we can empower people to recognize the signs of abuse and report it, we will feel like we've succeeded,” said Teresa Huizar, executive director of National Children's Alliance.
Huizar hopes the campaign will resonate with parents in particular, especially following the sex abuse scandals at Syracuse University and Penn State University. “The average parent may not have an idea how they would begin to recognize signs of abuse,” she added.The organization hired Cori Plotkin, founder and president of Barefoot PR, for the campaign. She has spent most of her time helping various chapters organize their communications initiatives, including media outreach, radio, TV PSAs, and social media outreach on sites like Facebook.